This study investigated resort servicescape factors affecting on perceived restorativeness and how resort servicescape impacts the leisure satisfaction of resort users. It also studied the mediating role of perceived restorativeness factors between the resort servicescape and the leisure satisfaction. First, after reviewing the relationship between the resort servicescape and perceived restorative environment, it was concluded that social/ambient factor affects positively on all aspects of perceived restorativeness. Second, after reviewing the impact of perceived restorativeness on leisure satisfaction, being away, fascination and compatibility impact positively on emotional/restful satisfaction as well as educational/psychological satisfaction. Third, entertainment and esthetics, sub-factor of servicescapes, impact positively on emotional/restful satisfaction as well as educational/psychological satisfaction, but, social/ambient factor and functionality impact positively on emotional/restful satisfaction, but not on educational /psychological satisfaction. Fourth, after analyzing the mediating effect of being away, fascination, compatibility and extent between resort servicescapes and leisure satisfaction, being away, fascination, and compatibility mediates impact on emotional/restful leisure satisfaction. But, it was found that entertainment and esthetics partially mediates on educational/psychological leisure satisfaction.
ABSTRACT Ⅰ. 서론 Ⅱ. 이론적 배경 1. 서비스스케이프 2. 회복환경 3 . 여가만족 Ⅲ. 연구설계 1. 연구방법 2. 연구모형 3. 자료수집 및 분석 Ⅳ. 분석결과 1. 표본의 특성 2. 타당성과 신뢰도 분석 Ⅴ. 가설검증 1. 가설1의 검증결과 2. 가설2의 검증 3. 가설3의 검증 Ⅴ. 결론 참고문헌
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