메가 이벤트 자원봉사자의 참여동기와 자기효능감, 자아성취감, 만족 간의 영향 관계 : 2018 평창 동계올림픽을 중심으로
The Relationships of Participation Motives, Self-efficacy, Self- achievement and Satisfaction of Volunteering Participants in a Mega-event : Focusing on the Case of the PyeongChang 2018 Winter Olympics Games
Volunteers have become particularly vital for the delivery of Mega Events, as most events now depend to some degree on volunteers for event planning and operations. The growing dependence of the event industry on volunteers is aptly illustrated by the significant growth of volunteerism at mega events such as the Olympic Games. The purpose of this study is to investigate the relationship among the participation motives of PyeongChang Winter Olympics volunteers and self-efficacy, self-achievement, and satisfaction and to investigate the factors that can make volunteers experience the satisfaction and the volunteer activities, and to help us recruit volunteers and establish the management strategies. As a result of this study, it was analyzed that the participation motives had a positive (+) influence on self-efficacy. The participation motives had a positive (+) influence on self-achievement. The self-efficacy had a positive (+) influence on self-achievement. The self-efficacy had a positive (+) influence on satisfaction. And the self-achievement had a positive (+) influence on satisfaction.
목차
ABSTRACT Ⅰ. 서론 Ⅱ. 이론적 배경 1. 메가 이벤트 자원봉사자의 참여동기 2. 자기효능감과 자아성취감 3. 만족 Ⅲ. 연구설계 1. 연구모형 및 가설 설정 2. 변수의 정의 및 설문 구성 3. 자료수집 Ⅳ. 실증분석 1. 기초 분석 2. 가설 검증 결과 Ⅴ. 결론 참고문헌
키워드
Mega Event VolunteersParticipation MotivationSelf-EfficacySelf-AchievementSatisfaction.
관광경영학을 실용학문의 체계로 확립하고 실천학문으로 정착시키기 위하여, 관광경영학문을 현실적응에 필요한 연구를 통해 국가관광정책의 방향을 제시하고, 관광사업자들에게는 실질적으로 도움이 되는 경영전략을 제공하며, 연구를 통하여 회원간의 친목도모와 정보교환을 함으로써 상호발전을 목적으로 한다.