Earticle

초록

영어

Through the related research between the service of foreign tourists’ accommodations, hospitality of staff, satisfaction, revisit intention, this study analyzes the difference in the satisfaction of tourists on their accommodations service quality, and among those factors this study focuses on the result of how the hospitality of the staff affects the satisfaction of guests. The results of this study would foster middle-low price accommodations for foreign tourists in Korea such as hostels and city lodging and help guesthouse operators expand their understandings about the traits of tourists. The study would also provide practical suggestions and implications for the operators to manage their facilities rationally and strategically. For the actual research, the spatial range of the sampling was based on English speaking, Thai, Chinese and Japanese tourists who used city lodging located in Seoul Jung-gu and Jongno-gu. The survey was reconstructed by the researcher based on the preceding research and among 300 questionnaires, excluding the invalid questionnaires, 203 were used as valid data. First of all, the overall analysis content shows that the tourists who stayed at guesthouses considered the location of the place the most important motive of their choice followed by cleanness, economic feasibility, and facility conditions. Secondly, the location, cleanness, economic feasibility and facility conditions affected the satisfaction of the guesthouse. Third, the service quality selection property (location, cleanness, facility condition, economic feasibility) and satisfaction had a mediator effect with the hospitality of the staff. Therefore it can be said that among all the provided services, not only are the static features important but also the hospitality of the staff which can give emotional change after the visit, is also important for tourists in choosing a guesthouse. Fourth, the satisfaction had a meaningful effect on revisit intention. When the satisfaction of the tourists was higher the percentage of revisitation was also higher. The current Korean tourism business is only operated by focusing on the immediate profits without planning for a long-term systematic tourism market. However we should keep in mind that in order to gradually expand the tourism market to gain long-term profit, every facility, service and quality should be enhanced and making an overall plan will help Korean tourist business.

목차

ABSTRACT
 Ⅰ. 서론
 Ⅱ. 이론적 배경
  1. 게스트하우스 서비스 품질
  2. 직원친절도
  3. 만족도
  4. 재방문의도
 Ⅲ. 연구설계
  1. 연구모형
  2. 가설의 설정
  3. 변수의 조작적 정의
  4. 조사대상 및 분석방법
 Ⅳ. 실증분석
  1. 인구통계학적특성
  2. 신뢰도와 타당성 검증
  3. 상관관계 분석
  4. 가설의 검증
 Ⅴ. 결론
 참고문헌

키워드

저자

• 김바다 [ Bada Kim | 경기대학교 관광전문대학원 관광사업경영 박사과정 ]
• 김정희 [ Junghee Kim | 경기대학교 관광전문대학원 관광사업경영 박사과정 ] 교신저자
• 심우섭 [ Woosub Shim | 경기대학교 관광전문대학원 관광사업경영 박사과정 ]

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  관광경영연구 [Journal of Tourism Management Research]

• 간기

  연7회

• pISSN

  2092-528X

• 수록기간

  1997~2021

• 십진분류

  KDC 326 DDC 338