This study aims to prove the relation among serious leisure motives, flow and behavioral intention of surf tourists. First, the serious leisure motives have been verified to have strong relationship with surf tourists’ emotional flow. Among four factors of the surf tourists’ serious leisure motives, three factors of serious leisure motives ,which are leisure career motive, personal effort motive, continuous benefit motive, are significantly influence on emotional flow. Second, the serious leisure motives have been verified to have strong relationship with surf tourists’ emotional flow. The four factors of serious leisure motives, which are expertise in lesure motive, leisure career motive, personal effort motive, continuous benefit motive, are significantly influence on cognative flow. Third, the surf tourists’ flow, which consists of emotional and cognitive flow, has a directly positive effect on the behavioral intention. The emotional and cognitive flow are significantly influence on the behavioral intention.
목차
ABSTRACT Ⅰ. 서론 Ⅱ. 이론적 배경 1. 진지한 여가 동기 2. 몰입 3. 행동의도 Ⅲ. 연구설계 1. 연구가설 및 연구모형 2. 변수의 조작적 정의와 측정 3. 자료수집 및 분석방법 Ⅳ. 실증분석 1. 표본의 인구통계학적 특성 2. 측정개념의 타당도 및 신뢰도 검증 3. 연구가설 검증 Ⅴ. 결론 참고문헌
관광경영학을 실용학문의 체계로 확립하고 실천학문으로 정착시키기 위하여, 관광경영학문을 현실적응에 필요한 연구를 통해 국가관광정책의 방향을 제시하고, 관광사업자들에게는 실질적으로 도움이 되는 경영전략을 제공하며, 연구를 통하여 회원간의 친목도모와 정보교환을 함으로써 상호발전을 목적으로 한다.