The purpose of this study was to investigate the effect of perceived value of theme park on human service, oral effect, and revisit. Factor analysis revealed five factors of perceived value, human service, word-of-mouth, and revisit intention. The following conclusions were drawn from the regression analysis. The perceived value of theme park was statistically influenced by human service, word-of-mouth, and revisit intention. Through the positive maintenance of the theme park through continuous maintenance, it affects human service and the customer decides the word-of-mouth and revisit intention. In addition, human services also have an effect on word-of-mouth and revisit intention. From the manager point of the theme park, providing high-quality human service through continuing education for employees can be seen as a way to enhance word-of-mouth effect and revisit intention. The result suggests that this study could be used to improve the word-of-mouth effect and revisit intention of the theme park.
ABSTRACT Ⅰ. 서론 Ⅱ. 이론적 배경 1. 지각된 가치 2. 인적 서비스 3. 구전 및 재방문 의도 Ⅲ. 연구설계 Ⅳ. 성과분석 1. 표본의 일반적인 특성 2. 테마파크의 지각된 가치에 대한 타당성과 신뢰도 분석 3. 연구 가설에 대한 검증 Ⅴ. 결론 참고문헌
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