Earticle

Home

축제 참가자 참여동기, 매력성, 관여도, 만족도 연구 : 한ㆍ일 야간축제를 중심으로
A Study on the participation motivation, Attractiveness, Involvement, Satisfaction of Festivals - focusing on Korea and Japan Night Festivals

첫 페이지 보기

※ 기관로그인 시 무료 이용이 가능합니다.

6,900원

원문정보

초록

영어
Although the development of local festivals has led to many scholarly studies on festivals but there are few studies on night festivals. The purpose of this study is to suggest the implications of improving the quality of Korean festival by participation on motivation, attractiveness and involvement of festival, focusing on Korea and Japan night festival. For the empirical analysis of the survey, the spatial range was limited to the venue where "Gamaek Festival" was held Jeonju in Korea and "Yosakoi Festival" was held Kochi in Japan. The time range was from Aug. 10 to 12, 2017, when the "Gamaek Festival" was held, and "Yosakoi Festival" was held from August 11 to 13, 2017. During this period, 105 copies were distributed for each festivals to visitors. The content scope is composed of 5 chapters. First, Participants in Korea and Japan will have different motives for participation. Second, the attractiveness of Korean and Japanese festival participants will be different. Third, the involvement of participants in Korea and Japan festival will be different. Fourth, the satisfaction level of participants in Korea and Japan festival will be different. The result of Analysis is First, motivation for participation was significant in significance and deviation. Second, only the convenience was significant in the analysis of attractiveness difference. Third, in the analysis of difference between involvement and satisfaction, all results were significant.

목차

ABSTRACT
 Ⅰ. 서론
 Ⅱ. 이론적 배경
  1. 축제
  2. 참가자 참여동기
  3. 매력성
  4. 관여도
 Ⅲ. 연구설계
  1. 연구모형
  2. 변수의 측정
  3. 연구 가설
 Ⅳ. 분석결과
  1. 표본의 특성
  2. 측정척도의 타당성 검토
  3. 다중 회귀분석
  4. 차이분석 분석
 Ⅴ. 결론
 참고문헌

저자

  • 류인평 [ Inpyong Ryu | 전주대학교 관광경영학과 교수 ]
  • 정총화 [ Chonghwa Jung | 전주대학교 관광서비스경영학과 박사수료 ] 교신저자
  • 손진동 [ Jindong Son | 농촌진흥청 강소농지원단 ]

참고문헌

자료제공 : 네이버학술정보

간행물 정보

발행기관

  • 발행기관명
    관광경영학회 [Tourism Management Research Organization]
  • 설립연도
    1997
  • 분야
    사회과학>관광학
  • 소개
    관광경영학을 실용학문의 체계로 확립하고 실천학문으로 정착시키기 위하여, 관광경영학문을 현실적응에 필요한 연구를 통해 국가관광정책의 방향을 제시하고, 관광사업자들에게는 실질적으로 도움이 되는 경영전략을 제공하며, 연구를 통하여 회원간의 친목도모와 정보교환을 함으로써 상호발전을 목적으로 한다.

간행물

  • 간행물명
    관광경영연구 [Journal of Tourism Management Research]
  • 간기
    격월간
  • ISSN
    2092-528X
  • 수록기간
    1997~2019
  • 등재여부
    KCI 등재
  • 십진분류
    KDC 326.39 DDC 910

이 권호 내 다른 논문 / 관광경영연구 제22권 제4호 통권 83호

    피인용수 : 0(자료제공 : 네이버학술정보)

    페이지 저장