Earticle

초록

영어

This study intends to develop quality improvement strategy of real estate brokerage services which is critical to survive in the fierce real estate services markets. We investigated related prior literatures and analyzed current real estate brokerage services markets. In addition, a questionnaire study for various groups of interest was conducted to find out some guidelines and implications to improve the service qualities. As a study result, satisfaction level of user groups was quite a low comparing with real estator's own thought. For increasing service levels, professionalism, reliability, problem solving ability should be upgraded utmost. More in detail, market analysis ability, custom relationship management, administrative procedures, transaction safety areas should be in need for its prolonged substantiality in the domestic real estate services market.

목차

< Abstract >
 Ⅰ. 서론
  1. 문제의 제기 및 연구 목적
  2. 연구방법 및 절차
 Ⅱ. 선행연구 검토
  1. 부동산중개서비스의 의의
  2. 부동산중개업 현황
  3. 부동산중개서비스 환경 변화
 Ⅲ. 중개서비스 개선방안 도출
  1. 설문지 설계 및 시행
  2. 설문분석
  3. 설문분석 시사점
 Ⅳ. 결론
 참고문헌

키워드

저자

• 이국철 [ Lee, Gook-Chul | 국민대학교 경영대학 교수 ]
• 박지연 [ Park, Ji-Yeon | 국민대학교 법무대학원 법학석사 ]

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  부동산경영 [Journal of the Korea Real Estate Management Review]

• 간기

  반년간

• pISSN

  2288-7393

• eISSN

  2713-8984

• 수록기간

  2010~2025

• 등재여부

  KCI 등재

• 십진분류

  KDC 321 DDC 330