Earticle

초록

영어

Gamification, or the use of game-design elements in non-game contexts, is an emerging trend and a widely discussed topic. When gamification is properly applied, it contributes to the engagement and motivation of people in various fields, like business, marketing, or education. Especially in education, it is perceived as being a very effective method to turn a task into an exciting experience. But the challenge of bringing gamification into education is to find the right design for it. It is necessary, to generate a learning situation that students perceive as engaging and motivating, and that is always situation-specific. Especially culture influences the choice of the favored learning method and also the development of learning styles over time. The aim of this master’s thesis is to compare the students’ perception of gamification between the University of Graz (Austria) and the Chungbuk National University (South Korea). In particular, to show whether students of both universities differ regarding which gamification elements they are more receptive to. Furthermore, to get an insight whether students already experienced gamification elements at university. If so, to compare how students perceived them. The results of the study should provide approaches for the proper expansion or implementation of gamification elements at both universities, to increase the engagement and motivation of students. The study should cover 100 answered standardized questionnaires per university, to show differences and find approaches for the implementation or expansion of gamification in the courses.

저자

• Marlene Machhammer [ University of Graz, Austria ]
• Christian Schlögl [ University of Graz, Austria ]
• DongBack Seo [ Department of Management Information Systems, Chungbuk National University ] Corresponding author

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  한국경영정보학회 정기 학술대회 [KMIS Conference]

• 간기

  반년간

• 수록기간

  1990~2025

• 십진분류

  KDC 325 DDC 658