This study aims to investigate the present state of tour guide signs and induce some useful suggestions centered on Pyeongchang-gun. For this we have observed and investigated tour guide signs established around the streets of Pyeongchang-gun. We drew some evaluation categories from the preceding studies and related guides. Those categories are composed of component, mark factor, and manufacturing and installation. As a result of our observation and investigation of the tour guide signs of Pyeongchang-gun, some problems are revealed in the aspect of component such as excess of draft, confusion of distance informations, missing of arrows, omission of guide informations. In the aspect of mark factor, some problems are found such as error or incongruence of symbols, and insufficiency of readability. Finally, in the aspect of manufacturing and installation, insufficient maintenance, too much installation, lack of harmony with surroundings, and of consideration for human body are revealed. It’s been concluded that these problems should be improved immediately. For this, total investigation of tour guide signs needs to be made. And after constructing DB about them, some efforts should be made to improve problems systematically. Also, we need to make guideline of tour guide signs appropriate to local characteristics, and develop new designs of tour guide signs, and install them.
목차
ABSTRACT Ⅰ. 서론 Ⅱ. 이론적 배경 1. 길 찾기 행동과 관광안내표지 2. 관광안내표지 개념 3. 관광안내표지 설치 관련 지침 Ⅲ. 평창군 관광안내표지 현황 조사결과 1. 조사 개요 2. 관광안내표지 유형별 설치 현황 3. 평가기준과 문제점 도출 Ⅴ. 결론 참고문헌
키워드
Tourist Information SignPyeongchang-gunTour Guide SignsGuide Informations.
관광경영학을 실용학문의 체계로 확립하고 실천학문으로 정착시키기 위하여, 관광경영학문을 현실적응에 필요한 연구를 통해 국가관광정책의 방향을 제시하고, 관광사업자들에게는 실질적으로 도움이 되는 경영전략을 제공하며, 연구를 통하여 회원간의 친목도모와 정보교환을 함으로써 상호발전을 목적으로 한다.