Earticle

초록

영어

The purpose of this study is aims to understand the MICE industry environment in Jeonbuk, propose a plan to improve the MICE industry in Jeonbuk through a case study of MICE industry in Sarawak, Malaysia, which is considered as a leading example of MICE activation in small cities. Based on Sarahwak's advanced case studies, Jeonbuk needs to establish the MICE Association such as SCB, which has a high level of understanding and loyalty to the region. Second, Jeonbuk should cooperate with the government, academia, and Convention Bureau and Alliance to hold International MICE events. Third, it is necessary to unify the image of tourist attractions and MICE images in the region. Finally, it is necessary to care for local people more than tourists to the improvement of infrastructure in future. The purpose of this study is to conjugate as basic data for MICE industry in Jeonbuk. In 2018, Jeonbuk has variety issues as 2023 World Jamboree Competition and Muju Global Martial Arts Culture Festival and ‘year of Jeolla Millennium’. Jeonbuk will be a year to become a more competitive MICE event venue through improving the MICE industry environment.

목차

ABSTRACT
 Ⅰ. 서론
  1. 연구의 배경과 목적
  2. 연구의 범위와 방법
 Ⅱ. MICE 산업의 의의 및 현황
  1. MICE 산업의 의의
  2. MICE 산업의 현황
  3. 전북 MICE 산업동향과 특징
  4. 전북 MICE 산업 환경 분석
  5. 전북 MICE 산업의 문제점
 Ⅲ. 사라왁 사례 및 전북 MICE 발전방향
  1. 사라왁 MICE 산업 동향
  2. 사라왁 MICE 산업 사례 연구를 통한 전북 MICE 환경 개선방안
 Ⅳ. 결론
 참고문헌

키워드

저자

• 홍윤선 [ Heather Hong | 경기대학교 일반대학원 관광경영학과 박사과정 ]
• 정유진 [ Yujin Jung | 경기대학교 일반대학원 관광경영학과 박사과정 ] 교신저자
• 이주형 [ Joohyung Lee | 경기대학교 관광경영학과 교수 ]

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  관광경영연구 [Journal of Tourism Management Research]

• 간기

  연7회

• pISSN

  2092-528X

• 수록기간

  1997~2021

• 십진분류

  KDC 326 DDC 338