Kano모델 기반의 물류 서비스 품질속성 분류와 잠재적 고객요구 개선지수 개발
Development of Kano model based logistics service quality classification and potential customer Satisfaction Improvement index
Recently, service quality must reflect several demands of customers who show rapid and various changes so as to be compared with the past. So, objective and rapid methods for them are necessary more. For them, first of all, service company must calculate their standard of service quality accurately by measuring service quality exactly. To measure service quality accurately, this researcher collected and analyzed data by survey for customers who are customers of logistics services, grasped potential satisfaction standard(P) by 5 point Likert scale and one survey for accurate classification of quality attributes through weighted customer satisfaction coefficient changing quality attributes by developing the study on Kano model and Timko's customer satisfaction coefficient, and suggested Potential Customer Satisfaction Improvement index(PCSI) for examining the improvement of customer satisfaction so as to utilize them as an index of differentiated and concrete measurement of service quality.
목차
Abstract 1. 서론 2. 이론적 배경 2.1 물류서비스 품질의 개념 2.2 7점 리커트 척도 품질 속성 분류를 위한 질문서 3. 연구 방법 3.1 물류서비스 품질속성분류 3.2 가중치를 고려한 품질 속성분류 3.3 가중치를 고려한 고객만족 계수 계산 3.4 잠재적 고객요구 개선 지수 5. 결론 및 토의 6. References
키워드
Potential Customer Demand Improvement indexPCDI
저자
조유진 [ Yu-Jin Jo | 코어로지스 ]
강경식 [ Kyung-Sik Kang | 명지대학교 산업경영공학과 ]
Corresponding author