Earticle

초록

영어

This study investigated the effects of direct experience, relation route and text route on multidimensional national image of China. The study investigated two research questions. First, what factors affect national image of China. Second, which variables affect the multidimensional national image of China. This study employed a survey of 297 university students in Korea to figure out research questions. To find out factors affecting national image of China, factor analysis was conducted. Factor analysis revealed five components of national image of China; Chinese people, chinese product, social life, China-Korea relation and political-economy image of China. To investigate the second research question, a standard multiple regression was performed direct experience, relation route and text route as independent variables and five factors as dependent variables. Moffitt (1994) suggested that ‘direct experience’, ‘relation route’ and ‘text route’ can affect the formation of national image. In this study, direct experience was measured by asking respondents visit experience, frequency of chinese product use and satisfaction of chinese product. Relation route was measured by asking respondents how many time they talk about China with their family and friends in half a year. The use of mass communication was measured by asking respondents how many times they watch chinese drama, chinese movie and chinese entertainment TV programs and listen to chinese popular songs in half a year. The use of korean media contents was measured by asking respondents how many times they watch korean TV news, korean internet TV news, korean entertainment TV programs and internet information in half a year. The research found that, first, satisfaction of product use, watching chinese TV drama and the use of korean internet information were positively related to image of chinese product, but the use of chinese product was negatively related to image of chinese product. Second, the use of internet news was negatively related to image of China-Korea relation, but the use of internet information was positively related to image of China-Korea relation. Therefore, the researcher suggested that specific ways to improve consumer satisfaction are required. PPL in TV drama is a good source to improve image of chinese products. Also, active internet publicity is required to improve image of china-Korea relation.

목차

Abstract
 1. 서론
 2. 이론적 배경
  2.1 국가이미지 형성요인과 중국의 국가이미지에 대한 연구
  2.2. 국가이미지에 영향을 미치는 요인
 3. 연구 방법
  3.1 연구문제
  3.2 조작적 정의
 4. 연구 결과
  4.1 국가이미지의 요인분석 결과
  4.2. 직접경험, 관계적 통로, 텍스트적 통로가 국가이미지의 다섯 개의 요인에 미치는 영향에 대한 회귀분석 결과
 5. 결론 및 제언
 참고문헌

키워드

저자

• 김인숙 [ Kim, Insook | 창원대학교 신문방송학과 ] Corresponding author

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  Journal of China Studies

• 간기

  계간

• pISSN

  1975-5902

• eISSN

  3022-5590

• 수록기간

  2006~2026

• 등재여부

  KCI 등재

• 십진분류

  KDC 912 DDC 951