Therefore, in nowadays corporation environment with high environmental dynamism, exploration innovation and exploitation innovation are through to be important factors for sustainable growth by securing competitive dominance. For the hotel corporations to pursue persistent competitive predominance, it must accompany innovation behavior; in the perspective of service industry centered perspective, innovation behavior will provide new value to customer and define process of interaction. The research result of empirical analysis can be summarized as the following. First, environmental dynamism showed positive influence on Innovation Behavior. Second, environmental dynamism showed positive influence on the level of perception of ambidexterity innovation. Third, environmental dynamism has on Innovation Behavior showed mediation by the level of perception of ambidexterity innovation. This study is significant as it provided theoretical proof and practical implications for the development of innovation behavior that can interact with customers based on efficient management of human resources through the study on ambidexterity innovation that hasn’t been performed in hotel companies.
ABSTRACT Ⅰ. 서론 Ⅱ. 이론적 배경 1. 환경 동태성 2. 양면성 혁신 3. 혁신행동 Ⅲ. 연구설계 1. 가설의 설정 및 연구모형 2. 변수의 조작적 정의 Ⅳ. 실증분석 1. 조사 방법 및 인구통계학적 특성 2. 신뢰성 및 타당성 평가 3. 가설의 검증 Ⅴ. 결론 1. 이론적 시사점 2. 실무적 시사점 참고문헌
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