관광수용력과 관광만족도와의 관계 : 관광정책역량의 매개효과를 중심으로
The partial meadiating effects of tourism policy capacity on the relationship between tourism carrying capacity and tourism satisfaction
This paper attempts to identify the importance of tourism carrying capacity and tourism policy capacity to tourism resources and tourism infrastructure to enhance tourism satisfaction. In particular, I tried to verify the mediating effect of tourism policy capacity on the relationship between tourism carrying capacity and tourism satisfaction. For this purpose, I conducted the multi-mediated effect analysis of the parallel structure by the Process macro method using the standard model of the local tourism development index announced by the Ministry of Culture, Sports and Tourism in 2016. The results of the analysis are as follows; First, as a result of correlation analysis, there was a positive correlation between tourism capacity, tourism policy capacity and tourism satisfaction. Second, the mediating effect of tourism policy capacity on tourism resource distribution and tourism satisfaction is a mediating effect of human capacity, which has a positive partial mediation. Third, the mediating effect of tourism policy capacity on tourism infrastructure and tourism satisfaction is a mediating effect of human capacity, which has a positive partial mediation. Based on the above results, it is the mediative tourism policy capacity that plays the most important role in enhancing the satisfaction of the local tourism by expanding the tourism carrying system such as development of tourism resources and tourism infrastructure. I was able to identify that the mediative tourism policy capacity was a human capacity such as a tourism policy human resources and tourism education. In this regards, I suggested that the specialization of tourist policy personnel and various support systems should be strengthened so that the satisfaction of tourists can be improved through the improvement of the quality of tourist products and the development of various tourist contents.
목차
ABSTRACT I. 서론 II. 이론적 배경 1. 지역관광발전지수의 개념과 활용 2. 선행연구 검토 III. 연구설계 1. 연구모형과 가설설정 2. 측정도구와 분석방법 IV. 분석결과 1. 조사지역의 일반적 특성현황 2. 상관관계 분석결과 3. 관광정책역량의 매개효과 검증결과 V. 결론 참고문헌
관광경영학을 실용학문의 체계로 확립하고 실천학문으로 정착시키기 위하여, 관광경영학문을 현실적응에 필요한 연구를 통해 국가관광정책의 방향을 제시하고, 관광사업자들에게는 실질적으로 도움이 되는 경영전략을 제공하며, 연구를 통하여 회원간의 친목도모와 정보교환을 함으로써 상호발전을 목적으로 한다.