Earticle

초록

영어

With the application and popularization of computer technology and internet,the electronic commerce industry and tourism industry has been closely connected.E-commerce not only can promote the tourism industry,but also can promote the innovation of the management mode.Construction and management of tourism websites in China is moving towards a good trend.In order to use the resources of tourism website more effectively，this paper uses the selected questionnaire which is focus on the method of R Muhtaseb，K Lakiotaki，N Matsatsinis(2012), to study the usability of　several large domestic online travel agency(Ctrip,Lvmama,MangoCity and 17U.cn).Then suggestions are given on the basis of a comparison and analysis of the clooected data.The author hopes that this study can have some benefits on the construction of tourism websites and the promotion of electronic commerce of cultural industry in China.

중국어

　随着互联网信息的普及和应用，电子商务行业早已与旅游行业紧密不可分离。旅游电子商务不仅可以推进旅游 业的蓬勃发展，而且可以促进旅游业经营管理模式的创新。我国旅游网站的建设和管理正在走向一个良好的趋 势，为了能够更加有效的利用旅游网站这一资源，本研究用选定的量表，即主要参考Rami　Muhtaseb等人的维 度测量法，对我国几家大型旅游网站(携程旅行网、驴妈妈旅游网、芒果旅游网和同程网)的可用性进行测量，对 可用性数据进行比较、分析，并在此基础上提出相关的改进建议，以期对中国旅游网站建设和电子商务文化产业 完善发展作出有益的探索。

목차

1. 引言
  1.1 研究背景
  1.2 相关研究及问题的提出
  1.3 研究目的与意义
 2. 研究方法
  2.1 研究工具
  2.2 测量对象和过程
 3. 研究结果
  3.1 总体满意度比较
  3.2 可用性维度分析
 4. 结语
 

저자

• 王涛 [ 왕도 | 上海师范大学(F.A) ]
• 金炫兑 [ 김현태 | 韩国釜庆国立大学 教授(C.A) ]
• 沈俊周 [ 심준주 | 上海师范大学 ]

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  동북아시아문화학회 국제학술대회 [國際學術大會]

• 간기

  반년간

• 수록기간

  ~2022

• 십진분류

  KDC 910 DDC 950