제주도 방한 베트남관광객의 개인가치가 관광지 선택속성, 만족도, 재방문에 미치는 영향
An Impact of Personal Value of Vietnamese Tourists Visting Jeju Island on Tourist Satisfaction and Destination Selection Attributes
The purpose of this study is to recognize the relationships among tourist's personal values, tourist's satisfaction and destination selection attributes and how tourist's personal values and tourist's satisfaction destination selection attributes are organized as subset concepts, based on the perceptions of Vietnamese visiting Jeju Island area. The personal values are considered as personal and social value. The satisfaction in destination selection attributes are explained as cultural, social, safety, and natural attributes. Methodology in this study is based on empirical research of previous studies, the survey design, and 240 samples of Vietnamese visitors returning home after visiting Jeju Island. The empirical results can be summarized as follows. Firstly, all the factors of the personal values of Vietnamese tourists positively impact the satisfaction of tourist destination selection attributes. The results are significantly indicating the followings. Vietnamese tourists' personal values impact on the most of the satisfaction of the tourist destination selection in Jeju Island. However, interestingly enough, only natural satisfaction factor perceived by Vietnamese tourists visiting Jeju island. This extends that the major reason that many inbound tourists visit Jeju is natural attraction.
동북아시아문화학회 [The Association of North-east Asian Cultures]
설립연도
2000
분야
복합학>학제간연구
소개
동북아시아 문화의 다양성과 정체성을 연구 토론하고, 지역내 문화 교류의 다양한 모습을 연구하고 문화변동의 큰 틀을 집적함으로써 우리 민족 문화 및 상대 민족의 문화적 터전을 이해하여 문화공동체적 특성을 계발하고 상호 관련성의 강화를 유도하는 학술활동을 통해 동북아시아의 문화발전에 이바지함.
간행물
간행물명
동북아시아문화학회 국제학술대회 [國際學術大會]
간기
반년간
수록기간
~2022
십진분류
KDC 910DDC 950
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