Recently, as the online stock trading system service environment has become popular, individual investors can access various investment information at low cost. However, they are relatively limited in acquiring information on investment items compare to foreign investors or institutional investors, and fail to achieve the investment goal of achieving profitability due to the difference in level of utilization of information. Due to restrictions on the acquisition of information on investment stocks, individual investors focus on transactions based on private information, which leads to potential losses and distrust of the market. In addition, investment losses resulting from unexpected events in the company accelerate distrust in the market. As a result, the asymmetry of information can lead to market failure by impeding the resource allocation function in the capital market. This study aims to analyze the relationship between investors' perceptions and market soundness by examining the process of investors' interest change and how they react in a situation where the uncertainty of investment due to market measures is heightened. In addition, we will try to find the solution to improve the capital market by assessing the market's soundness through changes in the emotions of individual investors. The research methods of this study are summarized as follows. First, to analyze individual investor's emotional change, articles were collected written by individual investors in the online community bulletin board who are participate in the stock market and a topic analysis was conducted to derive their interests. Second, the effect of individual investors' decision making, and the evaluation of market soundness were examined by analyzing the trend of individual investors' emotional changes. The results reveal that people’s emotional responses to a corporate crisis such as a delisting from current stock market were induced by their specific interests (topics) in time event estimation (before-during-after). Specifically, the distinct emotion was found contingent on how they put concerns the discrepancy in their awareness of stock market’s status with their individual expectation and trust.
목차
Abstract 1. 서론 2. 이론적 배경 2.1 투자자의 관심사와 감성반응 3. 연구방법 3.1 데이터 수집 및 정제 3.2 투자 집단 유형화 4. 실증분석 4.1 투자 집단 유형화 4.2 군집분석과 투자집단 유형 분류 4.3 감정분류와 감정변화 추이분석 5. 결론 및 시사점 참고문헌
부산대학교 중국전략연구소(구 부산대학교 중국연구소) [Institute of China Strategy]
설립연도
2006
분야
사회과학>사회복지학
소개
본 연구소의 설립을 통해 우선 한중 양국 국민의 상호이해와 교류증진을 위한 인문, 사회과학적인 연구는 물론이고, 이를 통해 기업(인)이 중국에 안정적인 정착과 교류를 할 수 있는 각종 환경을 조성하고자 한다.
게다가 본 연구소는 기존의 연구소의 기능과는 달리 단순한 학술 교류에 머물지 않고 인적 교류를 통해 양국관계의 이해를 증진하고 나아가 한국과 중국의 각종 프로젝트를 적극 유치, 개발함으로써 지속적으로 재원의 창출을 도모하고자 한다.