Earticle

초록

영어

Since the late 2016, THAAD has been very big issue between Korea and China. China government has restricted Korea wave in all regions of China. The stream of Korea wave will be also different from now. So we need a study considering on the time period of Korea wave. This paper shows several implications from some changes by each time period including THAAD issue of Korea wave for Chinese Cultural regions. These implications are applied to develop a tourism app and to design a tourism web site for each Chinese cultural region. The main method of the paper is quality function deployment. It shows how to enhance e-service quality utilizing types of requirements by Chinese cultural regions and by the time period of Korea wave after THAAD issue. The result of the paper implicates that the app and web services has to be designed differently considering lessons from THAAD issue. In order to achieve objectives of the paper, we collected and classified several thousands of requirements from bulletin board systems and e-mails from Chinese cultural region. We surveyed the weight of national e-brand strategies from tourism experts and employee of KTO(Korea tourism organization). The main method of the paper is Quality Function Development (QFD) and this is used twice for 1st HOQ and 2nd HOQ. The first HOQ is for analysis of relations between national e-brand strategies and the types of requirements. It shows how to enhance national e-brand strategies using types of requirements by Chinese cultural region and by the time period of Korea wave. The second HOQ is for analysis of relations between the types of requirements and elements of tourism e-service quality. It shows how to enhance e-service quality utilizing types of requirements by Chinese cultural region and by the time period of Korea wave. The result of the paper implicates that the app and web service has to be designed differently according to the time period of Korea wave. This study analyzed the web site of www.vistikorea.com of Korea Tourism Organization for innovation of differentiated e - service quality based on inquiries from Chinese visitors and national e - brand strategy. Based on the results of the analysis, this study suggests the direction of web site design and app development by reflecting the implications for improvement of e-service quality by each period of Korea waves in Chinese cultural region.

목차

Abstract
 1. 서론
 2. 이론적 배경과 선행연구
  2.1 한류와 e-서비스
  2.2 e-서비스품질
  2.3 국가 브랜딩 전략과 이미지 제고
  2.4 QFD의 개념 및 방법론
 3. 연구 및 분석방법
  3.1 연구방법
  3.2 표본의 수집 및 자료분석
 4. 실증분석 결과 및 요약
  4.1 한류 및 신 한류기의 문의유형 비교
  4.2 제2단계 : 한류시기 별 국가 e브랜드 전략의 중요도 비교분석
  4.3 제3단계 : 한류시기 별 문의유형과 국가 e브랜딩 전략의 상관관계 비교분석
  4.4 제4단계 : 한류시기별 문의유형과 e-서비스품질 구성항목 간 상관관계 비교분석
  4.5 분석결과를 반영한 웹 사이트 제작
  4.6 분석결과를 반영한 앱 개발 화면
 5. 결론
 참고문헌

키워드

저자

• 장보권 [ Jang, Bo-Kwon | 부산여자대학교 진로취업･창업지원센터장 ]
• 박기남 [ Park, Ki-Nam | 동의대학교 정보경영학부 교수 ] Corresponding author

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  Journal of China Studies

• 간기

  계간

• pISSN

  1975-5902

• eISSN

  3022-5590

• 수록기간

  2006~2026

• 등재여부

  KCI 등재

• 십진분류

  KDC 912 DDC 951