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중국인 소비자의 적개심과 자민족중심주의가 한국산 제품구매의도에 미치는 영향 : 과시소비성향의 조절효과를 중심으로
The Effects of Chinese Consumer Animosity and Ethnocentrism on the Purchase Intentions of Korean Products : Focusing on the Moderating Effect of Conspicuous Consumption
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- 발행기관
- 한국생산성학회 바로가기
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- 간행물
- 생산성연구: 국제융합학술지 KCI 등재 바로가기
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- 통권
- 제31권 제3호 (2017.09)바로가기
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- 페이지
- pp.135-164
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- 저자
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- 언어
- 한국어(KOR)
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- URL
- https://www.earticle.net/Article/A320482
※ 원문제공기관과의 협약기간이 종료되어 열람이 제한될 수 있습니다.
원문정보
초록
- 영어
- This study empirically looks into the effects of the animosity and ethnocentrism on the purchase intentions of the Korean products with an emphasis on the moderating effect of conspicuous consumption. The empirical results from 300 Chinese consumers are as follows: First, the animosity has a negative (-) effect on the purchase intentions of Korean products. This result, consistent with the previous studies, shows that as animosity increases, Chinese consumers tend to have low intention to purchase Korean products regardless of the quality or price of Korean products. Second, the ethnocentrism has a negative (-) effect on the purchase intentions of the Korean products. This result, consistent with the previous studies, show that Chinese consumers who have shown ethnocentrism evaluate the quality of Chinese products better and have low intention to purchase Korean products. As a result of examining the adjustment effect of the conspicuous consumption, it did not show an interaction effect with ethnocentrism, but it weakened the negative relationship between animosity and purchase intention of Korean products. This result implies that when Chinese consumers did not purchase Korean products because of their animosity toward Korea, conspicuous consumption can improve the situation. However, ethnocentric Chinese consumers can still show negative purchase intention toward Korean products even with the added effect of conspicuous consumption. This study provides a meaningful implication since it was based on Chinese consumers before the THAAD controversy, and it can be an important reference point when studies are conducted targeting Chinese consumers after the THAAD controversy. This study is also meaningful in that it shows that Chinese consumers’ conspicuous consumption can weaken the negative relationship between animosity and purchase intention of Korean products.
목차
Ⅰ. 서론
Ⅱ. 관련문헌 검토 및 연구가설 설정
Ⅲ. 연구방법
Ⅳ. 실증분석 결과
Ⅴ. 토의 및 결론
참고문헌
Abstract
키워드
Chinese Consumer Animosity Ethnocentrism Conspicuous Consumption Purchase Intention of Korean Products저자
간행물 정보
발행기관
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- 발행기관명
- 한국생산성학회 [Korea Productivity Association]
- 설립연도
- 1985
- 분야
- 사회과학>경제학
- 소개
- 본 학회는 생산성에 관련된 학술연구의 진흥과 회원상호간의 친목을 도모함을 목적으로 한다. 그리고 다음의 사항에 주력한다. - 생산성에 관련된 학술연구의 진흥 - 생산성 향상을 위한 산학연계의 확립 - 회원상호간의 친교 및 정보교환 강화
간행물
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- 간행물명
- 생산성연구: 국제융합학술지 [Productivity Research: An International Interdisciplinary Journal]
- 간기
- 격월간
- pISSN
- 1225-3553
- 수록기간
- 1987~2025
- 등재여부
- KCI 등재
- 십진분류
- KDC 325 DDC 330
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