Earticle

초록

영어

The number of internet electronic commerce users has increased steadily and EC is now considered not only as the communication tools, but also as the economic activity. But in spite of these global trends, current studies limited to managerial approach are insufficient in the evaluation of EC policies and situations. The purpose of this study are to present satisfaction of customers who will operate foreign internet shopping mall. and to analysis after-purchase behavior on EC satisfaction As a result of making regression analysis, for its satisfaction, the hypotheses on "Shopping Mall Contents", "Information supply", "Convenience of order process", "Economy", "The reliability", "Customer Service were accepted at the p<.0.05 level of significance. for its after purchase behavior, the hypotheses on "Shopping Mall structure", "Convenience of order process", "Economy", "The reliability", etc factors were accepted at the p<0.05 level of significant in 4 factors. In order words, electronic commerce satisfaction became greater when better convenience and economy were provided, the ethics were observed better, more diverse information was supplied and better system support was given. and those who had a higher educational background or better perception of electronic commerce felt more satisfaction, Finally, more usefulness of electronic commerce led to bigger satisfaction after purchase.

목차

I. 서론
 II. 쇼핑몰 평가 및 결정변수
 III. 연구모형의 설정
 IV. 실증분석
 V. 결론
 참고문헌
 Abstracts

키워드

저자

• 이제홍 [ Jea Hong Lee | 조선대학교 IRP21 겸임교수 · 동국대학교 국제통상학 강사(경영학박사) ]
• 박노경 [ Ro Kyung Park | 조선대학교 경제무역학부 교수(경제학박사) ]

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  생산성연구: 국제융합학술지 [Productivity Research: An International Interdisciplinary Journal]

• 간기

  격월간

• pISSN

  1225-3553

• 수록기간

  1987~2025

• 등재여부

  KCI 등재

• 십진분류

  KDC 325 DDC 330