Earticle

초록

영어

To design the strategies for developing global competitive advantages, organizing competitive intelligence should be preceded. Porter has developed the generic strategies for creating and sustaining competitive advantage. Theories of competitive advantages generally have enumerate value activities, superior skills or technology, and superior resources as the sources of competitive advantages. Various types of strategies have been developed in connection with these sources of competitive advantages. Geographical positioning is also a competitive advantage. For well-positioned companies by developing competitive advantages, shakeouts are opportunities to gain market power. Successful global competitors develop an integrated and innovative global strategy that makes it very difficult and costly for other companies to compete. Transnationals integrate assets, resources, and diverse people in operating units around the world, Through a flexible management process, transnational companies can build strategic capabilities. Strategies in this paper are a kind of examples. In developing strategies for competitive advantage, companies should consider their conditions as like their market positions and resources, For Korean companies, the collaborating or strategic alliance, resource leveraging and innovation strategy would be more adequate than other strategies. In developing global strategy, the company should treat the domestic market the same as the foreign market.

목차

I. 서론
 II. 범세계적 경쟁이점 개발전략의 분류와 경쟁정보의 조직화
 III. 범세계적 경쟁이점 개발을 위한 일반적인 전략
 IV. 주요 경쟁이점 요소별 주요 범세계적 경쟁이점 개발전략
 V. 범세계적 경쟁전략의 전략적 계획수립과 주요 범세계적 경쟁이점 개발전략
 VI. 요약 및 결론
 참고문헌
 Abstract

저자

• 한선민 [ Sun Min Han | 동의대학교 상경대학 경영학부 교수 ]

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  생산성연구: 국제융합학술지 [Productivity Research: An International Interdisciplinary Journal]

• 간기

  격월간

• pISSN

  1225-3553

• 수록기간

  1987~2025

• 등재여부

  KCI 등재

• 십진분류

  KDC 325 DDC 330