Earticle

초록

영어

The purpose of this study is to examine empirically the effects of market structure and R&D activity on market performance in Korea. The dependent variable is Tobin`s Q ratio(firm`s market value). Independent variables include seven measures of commodity market concentration(monopo1istic and oligopolistic firm), advertising intensity, capital intensity, firm size, R&D intensity(R&D to sales), the number of Korea invention patents issued and market risk(β). Correlation analysis and multiple regression analysis are performed to test on the effects of market structure and R&D on market performance. The results show a tendency for the effects of market structure and R&D activity on market performance. The conclusion of this study is as follows: (1) The effect of market concentration on Tobin`s Q ratio is negative significant. (2) The effect of R&D intensity on Tobin`s Q ratio is positive significant, and the effect of patents on Tobin`s Q ratio is small(statistical1y insignificant) positive. (3) The effect of advertising intensity on Tobin s Q ratio is positive significant, and the effect of capital intensity, firm size and market risk on Tobin`s Q ratio is negative significant.

목차

I. 서론
 II. 선행연구 및 가설
  1. 선행연구
  2. 연구가설
 III. 실증연구의 설계
  1. 표본 및 방법
  2. 검증모형 및 변수의 정의
 IV. 실증연구의 결과
  1. 가설검증
  2. 요약 및 고찰
 V. 결론
 참고문헌
 Abstract

키워드

저자

• 반성식 [ Ban Seong Sig | 진주산업대학교 경영학과 ]

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  생산성연구: 국제융합학술지 [Productivity Research: An International Interdisciplinary Journal]

• 간기

  격월간

• pISSN

  1225-3553

• 수록기간

  1987~2025

• 등재여부

  KCI 등재

• 십진분류

  KDC 325 DDC 330