Earticle

초록

영어

We had surveyed chinese auto market from a view of Korean-Chinese motor companies. The questionnaire consist of two main parts. First one is people's thought on Beijing-Hyundai measured by the images as an auto maker. We selected 10 images. These are keys people get perception on a motor company. Second one is about the preference on the cars developed in Korea. We divided car models in China into 5 groups and ask respondents to select a model they like. We get the following information. The cars developed in Korea has merits in the outwardly exposing images such as style and advertisement. It can be a reason why Korean-Chinese motor companies could get the good result at the moment they launched. But the cars get low evaluations at the rest of the images. It suggests Korean-Chinese motor companies should do more effort on understanding chinese consumers. For this purpose we studied lifestyle of chinese consumers and, based on the result, we divided chinese consumers into 6 subdivisions. We also suggested some market strategies on each market segmentation.

목차

I. 서론
 II. 한국산자동차의 중국시장동향
 III. 라이프스타일 분석과 시장세분화
 IV. 세분시장별 베이징-현대의 이미지
 V. 동급차종별 선호도 분석
 VI. 시사점과 시장전략제언
 참고문헌
 Abstract

키워드

저자

• 김현철 [ Hyun-Chul Kim | 군산대학교 정보통계학과 교수 ]
• 김형준 [ Hyung-Jun Kim | 군산대학교 대학원 정보통계학과 ]

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  생산성연구: 국제융합학술지 [Productivity Research: An International Interdisciplinary Journal]

• 간기

  격월간

• pISSN

  1225-3553

• 수록기간

  1987~2025

• 등재여부

  KCI 등재

• 십진분류

  KDC 325 DDC 330