This study examines whether physical attractiveness influences raters expectation of performance and intention to cooperate. After seeing the portrait photos of 15 insurance agents, subjects rate high expectation of performance and intention to cooperate on photos with high attractiveness than those with low attractiveness. The study also investigates the relationship between physical attractiveness and actual performance. The result shows attractive insurance agents perform higher than less-attractive agents.
목차
I. 서론 II. 연구모형 및 가설의 설정 III. 연구의 방법 IV. 실증분석결과 V. 결론 참고문헌 Abstract