Earticle

초록

영어

Noryangjin Fisheries Wholesale Market has been positioned as Korea-biggest public marine products-specialized wholesale market, and has been now operated by National Federation of Fisheries Cooperatives. 39 years have passed since the construction of Noryangjin Fisheries Wholesale Market, cleanness and safety of the market is largely decreased due to obsolete and old facilities. On the occasion of Noryangjin Fisheries Wholesale Market, the reduction of the cost and the expansion of profits are the methods of short survival, however these have some danger that depreciate the quality level of the service produced to clients. Therefore, for the Noryangjin Fisheries Wholesale Market, the establishment of strategic plans for the service can be said that the most important strategy of superior achievements of competitions. At this point, the purpose of this study is to abstract the service quality facts for the diversified customers' needs and find for possibilities of application at the service strategy through an actual analysis by examining Noryangjin Fisheries Wholesale Market.

한국어

유통시장의 전면개방으로 인한 외국유통업체들의 국내진출 확대, 국내 대기업의 유통산업 진입, 인터넷쇼핑몰 등 신업태의 등장 등 유통산업의 대내외적인 환경변화로 재래시장은 존립기반을 크게 위협받고 있다.

목차

I. 서론
 II. 이론적 배경
 III. 연구모형 및 가설설정
 IV. 분석 결과
 V. 결론
 〈참고문헌 〉
 Abstract

키워드

저자

• 윤석원 [ Seokwon Yoon | 중앙대학교 산업경제학과, 교수 ] 제1저재
• 이재학 [ Jaehak Lee | 남서울대학교 유통학과, 전임강사 ] 교신저자
• 백광식 [ wangsick Baek | 중앙대학교 산업경영대학원 석사과정 ] 공동저자

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  생산성연구: 국제융합학술지 [Productivity Research: An International Interdisciplinary Journal]

• 간기

  격월간

• pISSN

  1225-3553

• 수록기간

  1987~2025

• 등재여부

  KCI 등재

• 십진분류

  KDC 325 DDC 330