Earticle

초록

영어

The purpose of this study is firstly to examine that in franchise system which is mutual trust relationship system between organization and members, whether the quality of Leader(franchisor)-Follower(franchisee) exchange(LMX: Leader-Member Exchange) has the effect of mediator between a leader's support, conflict and satisfaction. Secondly, our purpose is to examine the effect relationship and leadership between the result variables of the quality of LMX such as satisfaction, boundary spanning behaviors and re-contract intention. Thirdly, we want to verify social influence relationship about the way of leadership between organization and members through general verification relationship from marketing productivity view as a competitiveness of organization so that we could examine the productivity of organization for franchise system. For this, we set up hypothesis based on the antecedent studies and we select the franchise system as the subject of empirical analysis. The franchise system we research on is the owner of franchisees(n=500) of 11 franchisor which has more than 50 franchisees. The result of the structural equation modeling analysis is that the quality of LMX affecting the productivity of franchises system has the effect of mediator between a leader's support, conflict, satisfaction and boundary spanning behaviors. And we found that as a result variable, the satisfaction has the positive(+) effect on boundary spanning behaviors and re-contract intention and boundary spanning behaviors has the positive(+) effect on re-contract intention through the satisfaction. We found that the quality of LMX between organization and members is improved by role making theory and social exchange theory and with the high quality of relationship between franchisor and franchisee, we can expect the result of marketing productivity such as trust and satisfaction, unification and loyalty and boundary spanning behaviors.

목차

I. 서론
 II. 이론적 배경과 가설설정
  1. LMX이론의 연구흐름
  2. LMX이론의 선행연구
  3. 매개변수로서의 LMX의 질
  4. 조직유효성에서 LMX의 결과요인
 III. 연구방법
  1. 표본선정 및 자료수집
  2. 변수의 조작적 정의 및 설문구성
 IV. 분석결과
  1. 측정도구의 신뢰성 및 타당성
  2. 가설검증
 V. 결론
  1. 요약 및 시사점
  2. 연구의 한계 및 향후 연구방향
 참고문헌
 Abstract

키워드

저자

• 정대용 [ Chung, Dae-Yong | 숭실대 벤처중소기업학부 교수 ]
• 이세호 [ Lee, Se-Ho | 숭실대 벤처중소기업학과 박사과정, (주)동남디벨로퍼 대표이사 ]

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  생산성연구: 국제융합학술지 [Productivity Research: An International Interdisciplinary Journal]

• 간기

  격월간

• pISSN

  1225-3553

• 수록기간

  1987~2025

• 등재여부

  KCI 등재

• 십진분류

  KDC 325 DDC 330