Earticle

초록

영어

The purpose of this study is to show that 1)the tourist motivation consist of factors of variables, 2)the central backbone of motivation, and 3)the segmentation of korean tourists. This research was conducted through two studies: a literature review to guide the conceptual development of the tourist motivation/segmentation and a survey for empirical exploration of the ideas. The empirical data are extracted through convenience, and the valid questionnaires being recollected totaled to 1092. The Frequency, Descriptive, Factor, Cluster, Discriminant, Cross-tabulation analysis were used for the data analysis. The results of this study indicate that 1)the korean tourism motivation is consisted of 12 factors. 2)the key elements play a major role, central backbone, in tourism motivation. 3)the tourism market was divided into 3 different groups. Theoretical and practical implications of these results were discussed in the empirical test. The results of this study will not only contributes to a better understanding of korean tourism due to clarification/segmentation of korean tourist motivations but also have implication for the development and management of tourism marketing strategy.

목차

I. 서론
 II. 이론적 배경
 III. 연구방법론
 IV. 분석결과
 V. 결론
 참고문헌
 Abstract

키워드

저자

• 박천우 [ Chun Woo Park | 나주대학 복지관광과 부교수 ]

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  생산성연구: 국제융합학술지 [Productivity Research: An International Interdisciplinary Journal]

• 간기

  격월간

• pISSN

  1225-3553

• 수록기간

  1987~2025

• 등재여부

  KCI 등재

• 십진분류

  KDC 325 DDC 330