신뢰의 매개효과를 통한 고객과 컨설턴트 간의 유대관계가 컨설팅 프로젝트 성과에 미치는 영향에 관한 연구
A Study on the Effects of Ties between Clients and Consultants on Consulting Project Performance through Mediated Effect of Trust
Both the competence based trust and the benevolence based trust mediate partially the effect of ties between clients and consultants on consulting project performance with level of significance respectively in my study. From the above empirical analysis, this study has a contributions to research and practice as follows. The first, this study analysed statistically that the competence based trust and the benevolence based trust play a key role to achieve successful consulting project through the regression of mediation in terms of enhancing the success of consulting project. The second, this study focused on attributes of relational trust and structural ties between clients and consultants, instead of focusing on attributes of personal consultant's competence studied in antecedent researchs. The last, considering the partial mediating effects of the trust, this study emphasize that the ties only do not ensure successful consulting project and the fully trusted ties play a very important roles to achieve successful performance of consulting project in temporary, non- recurring and high-uncertain consulting project. Consequently, the building of the strong trust relationship with ties in general between clients and consultants is very important to promote management performance and eventually maximize enterprise value.
목차
Ⅰ. 서론 Ⅱ. 이론적 배경 및 선행연구 Ⅲ. 연구 방법론 Ⅳ. 분석 및 연구결과 Ⅴ. 결론 참고문헌 Abstract
키워드
Competence based trustBenevolence based trustTiesConsulting project performanceSmall and medium sized enterprises