Earticle

초록

영어

This Study explores the fuzzy front end of New product Development projects for successful commercialization in Korea. Korean government has been continuously increasing R&D investment budget by 10% since 2000. But it still needs a lot in terms of converting results of R&D to actual products or services thus creating values added. This study aims to reveal which stage of product development should be managed with regard to connecting new product development projects of Korean manufacturing companies with successful commercialization. In this study it turns out that enhancing intensity of planning and reducing market and technical uncertainty greatly improve successful new product development. According to the result, it turns out that the reduction of market and technical uncertainty at the Fuzzy Front End is positive impact in terms of effectiveness but negative impact in terms of efficiency. And it is found that the intensity of planning before the development is positive in terms of effectiveness and efficiency. The efficiency of new product development does not positively impact on the effectiveness of new product development.

목차

Ⅰ. Introduction
 Ⅱ. Literature Review
 Ⅲ. Study model & hypothesis
 Ⅳ. Empirical Analysis
 Ⅴ. Conclusion
 References
 Abstract

키워드

저자

• Kyong-Hwan Kim [ 김경환 | Professor of Sungkyunkwan University ] Primary Author
• Hee-Ja Yoon [ 윤희자 | Achim Management of Technology Institute ] Co-Author

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  생산성연구: 국제융합학술지 [Productivity Research: An International Interdisciplinary Journal]

• 간기

  격월간

• pISSN

  1225-3553

• 수록기간

  1987~2025

• 등재여부

  KCI 등재

• 십진분류

  KDC 325 DDC 330