Earticle

초록

영어

Demands of cosmetics are affected not only by the well-known elements such as brand, price, and customer's consumption capacity, but also by some latent factors, for example, weather and air environment. Due to complexity and dynamic changes of the above factors, their influences can hardly be estimated in an accurate way by the traditional approaches such as survey and questionnaires. Through modeling and statistical analysis of big data, this article studied the impacts of weather condition and air quality on customer flow and sales of the cosmetics distributors in China, and found several hidden influencing factors. It provided a big-data based method for the analysis of unconventional factors on cosmetics marketing in the changing weather condition and air environment.

목차

Abstract
 1. Introduction
 2. Impacts of Weather Condition and Air Quality
  2.1 Characteristics of China’s Cosmetics Customers
  2.2 Influencing Variables of Weather Condition and Air Quality
 3. Modeling and Statistical Analysis of Weather Condition and Air Quality
  3.1 The Relationship Between Humidity and Customer Flow
  3.2 The Relationship Between AQI and Customer Flow
 4. Hidden Influencing Factors through Big Data Analysis
  4.1 Dimension Reduction Process
  4.2 Rotated Component Matrix
  4.3 Multiple Linear Regression
 5. Summary and Discussion
 References

키워드

저자

• Zebin Wang [ School of Mathematics, Fudan University ]
• Tong Wu [ Business School, University of Shanghai for Science and Technology Shanghai 200093, China ]
• Xinshuang Zhao [ School of Management, Fudan University, Shanghai 200433, China ]
• Shuchun Cheng [ School of Software, Fudan University, Shanghai 200433, China ]
• Genghui Dai [ School of Marine Sciences, Sun Yat-Sen University, Guangzhou 200433, China ]
• Weihui Dai [ School of Management, Fudan University, 220 Handan Rd, WuJiaoChang, Yangpu Qu, Shanghai Shi, China ] Corresponding author

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  JITAM [Journal of Information Technology Applications and Management]

• 간기

  격월간

• pISSN

  1598-6284

• eISSN

  2508-1209

• 수록기간

  1999~2026

• 십진분류

  KDC 005 DDC 005