Earticle

초록

영어

The objective of the study is to examine the acceptance and usability of Augmented Reality (AR) visuals developed for industry analysis of Thai Banks and whether these visuals can outperform the table of numbers in representing financial accounting data. Convenient samples were used and the data were collected with self-assessed questionnaires from 109 users with minimum prior experiences with financial analyses. The results from descriptive statistics indicates that despite having over 80% of respondents with little prior experience in analyzing financial performance of banking industry, the majority of them were able to correctly make prediction (96.4%), identify trend (82.6%) and compare banks’ performance (70.6%). Their attitudes and perception towards Bank-AR visuals were above average. Although the overall usability score is average (53%), the respondents rated the Bank-AR visuals to be highly useful and had high intention to use them in the future.

목차

Abstract
 1. Introduction
  1.1 Financial Statement Analysis & Industry Analysis
  1.2 Visual & Cognitive Learning with Augmented Reality
 2. Research Method
 3. Results
 4. Discussion and Conclusion
 References

키워드

저자

• Uthai Tanlamai [ Department of Accountancy, Chulalongkorn Business School, Chulalongkorn University, Bangkok 10330, Thailand ] Corresponding author
• Aim-Orn Jaikengkit [ Department of Accountancy, Chulalongkorn Business School, Chulalongkorn University, Bangkok, Thailand ]
• Teerayout Wattanasupachoke [ Department of Management, Chulalongkorn Business School, Chulalongkorn University, Bangkok, Thailand ]

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  JITAM [Journal of Information Technology Applications and Management]

• 간기

  격월간

• pISSN

  1598-6284

• eISSN

  2508-1209

• 수록기간

  1999~2026

• 십진분류

  KDC 005 DDC 005