Earticle

초록

영어

As the social culture that takes the appearance of male and female as their abilities spreads and ideal male image changes in the intensive competition society such as nowadays, this study was willing to investigate the status of purchasing cosmetics by male. It analyzed the male knowledge of cosmetics, purchasing status, 3 factors of satisfaction, age and academic career, difference analysis along occupation and how the knowledge of cosmetics influences on purchasing status using factor analysis, analysis of variance and multiple regression analysis. As the results of analysis, it appeared that the factor of cosmetics-using satisfaction shows the significant difference in age and academic career and the factor of cosmetics-knowledge does so in academic career. It also appeared that the factor of cosmetics-knowledge influences on status of purchasing cosmetics and using-satisfaction with very high positive (+) strength at the level of p<.001 and showed the results that using-satisfaction gets lowered as cosmetics-knowledge gets higher.

목차

Abstract
 I. 서론
 II. 연구내용 및 방법
  1. 연구문제
  2. 연구대상 및 자료수집
  3. 측정도구 및 분석방법
 III. 연구결과
  1. 연구대상자의 일반적 특성
  2. 화장품지식, 화장품 구매형태, 화장품 사용만족도의 하위차원
  3. 남성의 화장품지식, 화장품 구매형태, 화장품 사용만족도에 따른 사용실태
  4. 화장품 지식이 화장품 구매형태와 화장품 사용만족도에 미치는 영향
 V. 결론
 참고문헌

키워드

저자

• 이규호 [ Gyu Ho Lee | 창원대학교 보건대학원 ]
• 곽승준 [ Seung Jun Kwack | 창원대학교 보건대학원 ]
• 이나겸 [ Na Kyum Lee | 창신대학교 미용예술학과 ]
• 김병관 [ Byung Kwan Kim | 창신대학교 미용예술학과 ] Corresponding author

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  국제보건미용학회지 [Journal of Health and Beauty]

• 간기

  계간

• pISSN

  2005-369X

• eISSN

  2765-1347

• 수록기간

  2007~2026

• 등재여부

  KCI 등재

• 십진분류

  KDC 593 DDC 646