Earticle

초록

영어

The purpose of this study is to prove the Korean Internet company, Kakao’s resilience capacity. For it, this paper reviews the previous literatures regarding Kakao’s business models and discusses ‘resilience’ theory. Then, it organizes the research questions based on the theoretical background and explains the research methodology. It investigates the case of Kakao’s business and organization. The case analysis shows that five levers of resilience are a good indicator for a successful platform business evolution. The five levers are composed of coordination, cooperation, clout, capability, and connection: First lever, coordination that makes the company to restructure its silo governance in order to respond to actual business flow starting from the basic asset like game and music content; second lever, cooperation where the firm provides creative people with playground for startups such as KakaoPage; third lever, clout where the company shares its data by opening its API of AI and chatbot to 3rd party developers; fourth lever, capability where the firm establishes AI R&D center, KakaoBrain as the function of multi-domain generalist for developing diverse platforms tackling customer needs; and the last fifth lever, connection where the firm continues to expand its platform business to the peripheries, O2O businesses such as KakaoTaxi, KakaoOrder, KakaoPay, and KakaoBank. In conclusion, this study proposes Internet companies to be a resilient platform utilizing those five levers of resilience in order to form successful platform. This study contributes to the agile innovation of Internet platform with ecological sense.

목차

Abstract
 1. Introduction
 2.Theory And Research Design
  2.1 Previous research about Kakao during 2012~2016
  2.2 Theoretical background
  2.3 Research design
 3. Results And Discussion
  3.1 Restructuring silos to enable swift responses in the cross-enterprise coordination
  3.2 Attracting right people & providing incentives in the values-based Cooperation
  3.3 Sharing customer information in the clout empowering customer champions
  3.4 Developing multi-domain generalists in the capability of tackling customer needs
  3.5 Blending partners’ offerings together in the connections expanding the periphery
 4. Conclusion
 Acknowledgment
 References

키워드

저자

• Song, Minzheong [ Hansei University ] Corresponding author

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  International Journal of Internet, Broadcasting and Communication

• 간기

  계간

• pISSN

  2288-4920

• eISSN

  2288-4939

• 수록기간

  2009~2025

• 십진분류

  KDC 326 DDC 380