Earticle

초록

영어

According to the material about the analysis of digital consumers’ lifestyle in Korea published at the end of 2016, 100% had experienced a smartphone before, and 91% had joined in digital communications. Among digital contents, 85.5% had experienced music, and 78.6% had used TV contents before. Also, SNS utility rate equaled 83.3%, and the Facebook utility rate of those in the 10’s and 20’s exceeded 80%. It means that it is necessary to conduct research on SNS utility in broadcasts. Based on the results of operating KBS Facebook accounts, this paper aims to compare the reaches of entertainment, drama, and culture genres and analyze correlation between the reaches and ‘like’ friends on Facebook and also correlation between the reaches and ratings.To address the goal, among the Facebook mentions operated within a year, 2016, this researcher analyzed 2,526 mentions to publicize entertainment, drama, and culture genres and the results of 834 million reaches and also used the data of original broadcasts’ ratings. To analyze the data, this study employed SPSS Ver. 18.0 to perform the independent sample t-test and Pearson’s correlation analysis. The conference interval is set as 95%, and p<0.05 is regarded to be statistically significant. According to the results, more reaches are found in entertainment, drama, and culture genres in order, and it is found to have strongly positive correlation with the frequency of ‘like’s. The reaches and ratings have no correlation, and there is no statistical significance found in it. It is expected that the results of this study can be applied to publicize programs efficiently for broadcasting.

목차

Abstract
 1. Introduction
 2. Theoretical background
  2.1 The environment of media consumption
  2.2 The prospect of SNS environment and analysis on the growth of Facebook
  2.3 The status of KBS’ SNS operation
 3. Study methods
  3.1 Study design
  3.2 The status of KBS’ SNS operation
  3.3 Analysis on data
 4. Test results and consideration
  4.1 Test results
  4.2 Consideration
 5. Conclusion
 Acknowledgement
 References

키워드

저자

• Jong-su Lee [ Department of Holography 3D Contents, Kwangwoon University, Seoul, Korea ]
• Man-seok Pyo [ Department of Holography 3D Contents, Kwangwoon University, Seoul, Korea ]
• Soon-chul Kwon [ Department of Holography 3D Contents, Kwangwoon University, Seoul, Korea ] Corresponding author
• Seung-hyun Lee [ Department of Holography 3D Contents, Kwangwoon University, Seoul, Korea ]

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  International Journal of Internet, Broadcasting and Communication

• 간기

  계간

• pISSN

  2288-4920

• eISSN

  2288-4939

• 수록기간

  2009~2025

• 십진분류

  KDC 326 DDC 380