Earticle

초록

영어

Volunteer tourism is often positioned as an alternative to mass tourism. With the growing trend of volunteer tourism, it is very important to understand the travel motivations of volunteer tourists because it is the driving force behind their behaviors. In this study, Q methodology was employed to identify and categorize the types of motivations of volunteer tourists. Thirty nine of Q samples were collected and categorized through literature review, and thirty P samples who participated in tree-planting program for anti-desertification in China were interviewed. The factors are extracted by principal component analysis. Results identified four distinct types of volunteer tourists based on factors generated: (a) Type 1 is pursuing social value that emphasizes the opportunity of social participation and personal sense of responsibility. (b) Type 2 is pursuing career development that emphasizes the importance of individual development and technical acquisition (c) Type 3 is pursuing self-actualization that emphasizes the fulfil higher level of needs such as self-esteem. And (d) Type 4 is pursuing social participation that emphasizes the importance of solving a social problem through volunteering. This finding may provide useful information to related stakeholder and improve the quality of volunteer program. In the follow-up study, it is necessary to investigate the participants of various programs, and it is also needed to apply the various research methods to derive the results and actively reflect on the development of the volunteer tourism program.

목차

ABSTRACT
 Ⅰ. 서론
 Ⅱ. 이론적 배경
  1. 자원봉사관광
  2. Q방법론적 접근과 기존연구
 Ⅲ. 연구설계
  1. Q표본(Q-Sample)의 선정
  2. P표본(P-Sample)의 선정
  3. Q분류(Q-Sorting) 및 자료처리
 Ⅳ. 분석결과
  1. 유형의 도출
  2. 유형별 분석
 Ⅴ. 결론
 참고문헌

키워드

저자

• 최가영 [ Gayoung Choi | 서울대학교 산림과학부 박사수료 ]

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  관광경영연구 [Journal of Tourism Management Research]

• 간기

  연7회

• pISSN

  2092-528X

• 수록기간

  1997~2021

• 십진분류

  KDC 326 DDC 338