Earticle

초록

영어

This study empirically analyzed investor relations via corporate websites (Web IR) of Korean companies as a contemporary instance of strategic communication behaviors. Results of content analysis on Web IR adoption reported that Korean companies have mostly adopted Web IR. We regarded it as isomorphism of firms’ strategic communication behaviors. However, the level of implementation was mostly low. We assumed that the gap between Web IR adoption and implementation is related to the idea of decoupling. With this reasoning, we tested hypotheses which explain possible determinants of Web IR level. We posited two mechanisms of the common behavior of firms: (1) competitive isomorphism and (2) institutional isomorphism. Results of regression analysis demonstrated that Korean companies are more likely to increase Web IR level when they seek to win resource allocations for maintaining equity effect. Also, this study supported that Korean companies are more likely to increase Web IR level when they have coercive, mimetic, and normative mechanisms. More importantly, we found that IR adoption arising from the institutional isomorphic mechanism results in Web IR decoupling.

목차

Abstract
 Introduction
 Literature Review
  Hypothesis Development
 Research Method
  Sample
  Characteristics of Firms
  Web IR Level
  Research Design
  Variables
 Results
  Hypothesis Test
  Robustness Test
 Conclusion and Discussion
 References
 요약

키워드

저자

• Anna Mun [ Ph.D. Journalism & Mass Communications ] First Author
• Jae Chul Shim [ Professor, School of Media & Communication, Korea University ] Corresponding Author

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  PR연구(구 홍보학연구) [Journal of Public Relations]

• 간기

  계간

• pISSN

  1229-2869

• eISSN

  2671-8227

• 수록기간

  1997~2026

• 등재여부

  KCI 등재

• 십진분류

  KDC 326 DDC 338