대형할인마트 규제에 대한 이해관계자 인식유형 탐구 : Q-방법론을 중심으로
Exploring Competing Frames of the Operating Regulation of Mega Stores and SSMs in South Korea : Q-methodology
This study intends to analyze in detail the mega store and SSM(Super Supermarket) regulatory issues that have been controversial in Korea since 2012. In particular, from the point of view of problem definition, Q methodology was used to identify the in-depth recognition types of stakeholders towards business regulations on mega stores and SSMs. According to this study, the viewpoint of regulation of mega stores is complicated and multi-layered with various factors such as economic and social effects of regulation, consumer utility, and policy side-effects as well as ideological and moral frame. As a result of this study, five kinds of frames were revealed: a) argument against the infringement of the right of large-scale merchandise, b) argument for protection of small and medium merchants, c) argument stressing positive effect of regulatory effect, d) argument empathizing ineffectiveness of regulation, and e) argument focusing on regulatory side effect. At the existing debate about the regulations on the large-scale shopping mall, however, there are only two main points: (a) an argument against the infringement of the rights of mega stores based on free marketism and (b) an argument for small- and medium-sized merchant protection based on joint growth theory. However, according to the in-depth study, three additional frames were found in addition to these two frames. As the previous two frames focus on the market ecosystem based on the political and moral point of view of the mega store regulations, the three newly discovered frames focus on whether this regulation can produce policy effects or cause any adverse effects. This suggests that large mart regulatory policies should be watched according to the frames of market efficiency and consumer utility, rather than being buried in existing political and moral frames.
목차
Ⅰ. 들어가는 말 Ⅱ. 대형할인마트 규제영향에 대한 논의 III. 연구방법론: Q-방법론을 중심으로 IV. 분석 결과 V. 마치면서: 요약과 시사점 참고문헌 <부록 1> 최근 대형마트 영업 관련 규제입법 현황 <부록 2> Q-진술문
키워드
SSM regulationsregulations on mega storessmall- and medium-sized merchantsrecognition typeQ-methodology
저자
이수기 [ Lee, Soo-Ki | 박사과정, 서울대학교 행정대학원 ]
정광호 [ Jung, Kwangho | 교수, 서울대학교 행정대학원, 한국행정연구소 겸무연구원 ]
교신저자
한국창업학회는 기업가정신, 사회적기업가정신, 조직기업가정신, 국제․지역창업, 기술창업, 문화창업, 비영리창업, 여성창업, 소상공․자영업창업, 중소벤처창업, 창업경영, 창업교육, 창업지원정책, 창업컨설팅, 가족기업, 사회적기업, 벤처캐피탈 등 창업학 및 이와 관련되는 학문의 연구와 적용을 통하여 한국창업학의 발전과 창업정책개발, 국가경제 및 기업의 성장 발전에 기여하며, 회원 상호간의 학술교류와 친목 도모를 목적으로 한다.
간행물
간행물명
한국창업학회지 [Journal of the Korean Entrepreneurship Socieity]