Earticle

초록

영어

The present study sought to examine the effects of small medium sized business CEOs’ entrepreneurship innovativeness, need for achievement, and risk taking on management performance; furthermore, the moderating effects of marketing capacity and financial capacity in the foregoing influencing relationships were reviewed. In summary, the results are as follows. First, small medium sized business CEOs’ entrepreneurship the need for achievement and risk taking were shown to have statistically significant positive (+) influences on management performance. Second, marketing capacity was shown to have moderating effects on the relationships between management performance and entrepreneurship innovativeness/ need for achievement and the moderating effects of financial capacity were found only in the relationship between management performance and the need for achievement. Finally, the results of the present study emphasize the importance of cultivation of entrepreneurship that affects small medium sized business CEOs’ management performance and imply that this cultivation can reinforce the effects of managers’ marketing capacity and financial capacity on management performance. The study concludes with discussing the limitations and directions of further research.

목차

Ⅰ. 서론
 Ⅱ. 이론적 배경 및 가설설정
 Ⅲ. 분석결과
 Ⅳ. 결론
 참고문헌
 

키워드

저자

• 박길호 [ Park, Kil-Hoo | 박사, 목원대학교 대학원 경영학과 ]
• 조준희 [ Cho, Jun-Hee | 교수, 목원대학교 경영학과 ] 교신저자

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  한국창업학회지 [Journal of the Korean Entrepreneurship Socieity]

• 간기

  격월간

• pISSN

  2092-8068

• 수록기간

  2006~2026

• 등재여부

  KCI 등재

• 십진분류

  KDC 325 DDC 658