Earticle

초록

영어

The fast development of the Internet drives new vigor and opportunities to the world’s economy, especially, with the development of the new commercial technology and network technology, the Internet technology application has achieved the unprecedented progress. The network is not only a latent big market, but also a new commercial carrier with huge potential. In the network economy age, the commodity retail has a new way network marketing. Shopping on-line also becomes one fashion which the consumers now pursuing. The investigation demonstrates that the consumers shopping on line every year are growing steadily; the growing interests of users to the network shopping mean that in the future several years, China will be cultivating a huge expense market of electronic commerce. This paper about benefit segmentation of network market was discussed as follows: firstly the development of the research in the field was explained in and abroad, including several important methods and the traits and defaults of the method application in research reports; Secondly, we outlined the benefit segmentation for network marketing.

목차

Ⅰ. 서론
 Ⅱ. 중국 소비 시장 형태의 변화
 Ⅲ. 중국 온라인 시장 활성화 방안
 Ⅳ. 결론
 참고문헌
 

키워드

저자

• 전외술 [ Jeon, Oi Sul | 교수, 창원대학교 글로벌비지니스학부 ]
• 정성아 [ Jung, Seong A | 강의초빙교수, 창원대학교 ACE사업단 ] 교신저자

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  한국창업학회지 [Journal of the Korean Entrepreneurship Socieity]

• 간기

  격월간

• pISSN

  2092-8068

• 수록기간

  2006~2026

• 등재여부

  KCI 등재

• 십진분류

  KDC 325 DDC 658