The purpose of this study was to investigate the effect of mindfulness on organizational commitment and customer orientation focused on the mediating effect of organizational commitment. The data collected from a survey of 375 cabin crew working on international routes of domestic airlines was analyzed using exploratory factor analysis, multiple regression analysis and mediation regression analysis. The findings are as follows. First, it was found that attention concentration among the sub-factors of mindfulness had significant positive(+) influence on organizational commitment. Second, attention concentration had also significant positive(+) effect on customer orientation. It was certain that attention concentration is important factor for cabin crew. Third, organizational commitment positively effect to customer orientation. Lastly, organizational commitment fully mediated the relationship between attention concentration among the sub-factors of mindfulness and customer orientation. As a result, this study was conducted under different aspects, internal customer and external customer. In addition, it was significant that this study showed the importance of attention concentration among the sub-factors of mindfulness and organizational commitment for organizational efficient management and customer satisfaction.
ABSTRACT I. 서론 II. 이론적 배경 1. 마음챙김 2. 조직몰입 3. 고객지향성 4. 구성개념 간 관계 및 가설 설정 III. 연구설계 1. 연구모형 2. 자료수집 및 분석방법 3. 변수의 조작적 정의 및 측정도구 IV. 분석결과 1. 표본의 인구통계학적 특성 2. 신뢰도와 타당성 분석 3. 가설 검증 V. 결론 참고문헌
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