Earticle

초록

영어

The purpose of this study is to investigate the cause-effect relationship between creating a love-mark through storytelling on tourist sites, focusing on 'Suwon Hwaseong Fortress' designated as UNESCO World Cultural Heritage and it is aiming at verifying the relationship on how the love-mark influences on level of satisfaction and loyalty of tourists. In order to accomplish the purpose of the study, the questionnaires were distributed to the tourists visiting Suwon Hwaseong to obtain 259 final copies for facilitating in the study and SPSS.18.0 Program was used for the analysis. Following is the summary of result of this study. First, from the factors of storytelling on tourist sites, it was analyzed that the education factor, description, uniqueness, and sensitivity had a significant positive effect on creating the love-mark for tourists. Second, the love-mark is shown to provide positive (+) influence on the level of satisfaction and loyalty of tourists for the lower factors of the love-mark with respect to the cause-effect relationship on the tourist satisfaction and loyalty. And third, the analysis showed that the satisfaction level of the tourists influences positively on the loyalty as a result of verifying the cause-effect relationship of satisfaction on loyalty of the tourists.

목차

ABSTRACT
 Ⅰ. 서론
 Ⅱ. 이론적 배경
  1. 관광스토리텔링
  2. 러브마크
  3. 만족도
  4. 충성도
 Ⅲ. 연구설계
  1. 연구모형
  2. 가설의 설정
  3. 변수의 조작적 정의와 측정
  4. 자료수집 및 분석방법
 Ⅳ. 분석결과
  1. 인구통계학적 특성
  2. 측정변수의 신뢰성 및 타당성 검증
  3. 가설의 검증
 Ⅴ. 결론
 참고문헌

키워드

저자

• 류인평 [ Inpyong Ryu | 전주대학교 문화관광대학 관광경영학과 교수 ]
• 양영관 [ Youngkwan Yang | 전주대학교 문화관광대학 관광경영학과 겸임교수 ] 교신저자
• 최정효 [ Jingxiao Cui | 경기대학교 관광경영학과 박사과정 ]

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  관광경영연구 [Journal of Tourism Management Research]

• 간기

  연7회

• pISSN

  2092-528X

• 수록기간

  1997~2021

• 십진분류

  KDC 326 DDC 338