This study is regarding The Perception of Crisis Management in Global Hotel Chain. I applied the Onion Model of Pauchant and Mitroff to conduct this study and to emphasize the understand and management of crisis and disaster of hotel. The results of the survey are as follows. The first, Onion Model 1 step is to investigate a personal protection system. The result shows that the all atmosphere of hotel would rather seem to avoid dangerous situation or try to protect oneself than to prepare crisis by oneself when dangerous situation appears. The second, Onion Model Ⅱ step is a organizational belief system and cultural factors relative to efficiency of crisis management. The result shows hotel organization culture is very sound organization. The third, Onion Model Ⅲ step is a organization structure of hotel affected to crisis is including the standard, rule and procedure regarding it. With the result that analyze a organizational structure about crisis management, hotel is composed of not professional staffs who manage effectively it. The fourth, Onion Model Ⅳ step is that strategy issue of organization structure invests level of crisis management strategy. all hotels of investigation need to level up their system and integrate with main management strategy. Finally, All hotels of investigation have to check and rebuild crisis management strategy about all aspect.
목차
ABSTRACT Ⅰ. 서론 Ⅱ. 이론적 배경 1. 위기 2. 관광분야의 위기유형 3. 위기관리 모형 Ⅲ. 연구설계 1. 표본설계 및 분석방법 Ⅳ. 분석결과 1. 인구 통계학적 특성 2. 위기관리 실태 분석 Ⅴ. 결론 참고문헌
키워드
Global Hotel Chaincrisis ManagementOnion ModelThe Perception of Risk Management.
관광경영학을 실용학문의 체계로 확립하고 실천학문으로 정착시키기 위하여, 관광경영학문을 현실적응에 필요한 연구를 통해 국가관광정책의 방향을 제시하고, 관광사업자들에게는 실질적으로 도움이 되는 경영전략을 제공하며, 연구를 통하여 회원간의 친목도모와 정보교환을 함으로써 상호발전을 목적으로 한다.