Earticle

초록

영어

As the boundary of MNCs enlarged, interest and demand for MNCs’ Corporate Social Responsibility (CSR) has risen continuously. The opportunity and demand for CSR are more prevalent in emerging countries, due to greater poverty, environmental degradation, and institutional governance issues. Especially in China, demand for CSR has continuously risen from the government and locals over the last two decades. In this study, we attempts to answer the question that has received insufficient attention: What are the factors that influence CSR activity of Korean MNCs in China? We suggest that MNCs' CSR in emerging country is influenced by several factors: institutional motives and resource capability. The results show that business environment, foreign ownership, financial asset and physical asset influenced the level of CSR. The results also suggest that the purpose of market enterance and reputational asset did not influenced the level of CSR.

목차

Abstract
 Ⅰ. 서론
 Ⅱ. 이론적 배경 및 연구가설
 Ⅲ. 연구방법
 Ⅳ. 분석결과
 Ⅴ. 분석결과 논의
 Ⅵ. 토의 및 한계
 참고문헌

키워드

저자

• 강지훈 [ Jihoon Kang | 연세대학교 경영학과 박사과정 ] 제1연구자
• 최순규 [ Soonkyoo Choe | 연세대학교 경영학과 교수 ] 교신저자
• 손생 [ Sheng Sun | 연세대학교 경영학과 석사 ] 공동연구자

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  무역통상학회지 [Journal of Korea Research Association of International Commerce]

• 간기

  격월간

• pISSN

  1738-4354

• 수록기간

  2001~2025

• 등재여부

  KCI 등재

• 십진분류

  KDC 326 DDC 380