Earticle

초록

영어

Metaphors are widely used in advertising, where they have special characteristics and serve to persuade customers to buy products or services being advertised. Metaphors can be seen as a reflection of the culture where they are used. In this paper we look at metaphors from the perspective of Conceptual Metaphor Theory and examine metaphors for beauty that are used in American and Russian fashion magazines for women. In analyzing beauty metaphors, we characterize which source domains each culture uses and explore how these source domains are similar or different. As recognizing the cultural applicability of different concepts based on metaphors is essential for advertising, translation, cultural communication, product placement and other areas, we believe that our study can make some contributions.

목차

I. Introduction
 II. Theoretical Background
 III. Method and Data
 IV. Analysis
  4.1. Similarities
  4.2. Differences
 V. Conclusion
 References
 Abstract

키워드

저자

• Ekaterina Chon [ Mokpo National University ] first author
• Yoon-kyoung Joh [ Mokpo National University ] Corresponding author

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  영어영문학21 [English21]

• 간기

  계간

• pISSN

  1738-4052

• 수록기간

  1967~2025

• 등재여부

  KCI 등재

• 십진분류

  KDC 840 DDC 820