Earticle

초록

영어

This study tried to define the characteristic of Home stay targeting foreigners, which have sharply risen among alternative accomodations, and to research how the pre-perceived image and quality influence attitudes and consumer value toward Home stay. Highlighting alternative accomodations itself is significant that former studies mainly focused on hotels. Foreign tourists desire memorable experience family-intimacy and the local culture with the host through the stay which they can hardly get from hotel or other accommodations. The implications of the study are as follows : First, the pre-image of the Home stay does affect tourists’ perception on quality and value of the accommodations. Between the images, intimacy maintains bigger portion. Second, systematical supplementation is required for enhancing safety management level, which is the most important element of perceived quality. Considering 'Home stay insurance' may be a meaningful option. Third, perceived service quality affects perceived values and attitudes. Therefore, the 'diplomatic' host may be required. As a result, the main objective of this study is to provide a new marketing perspective that can be used to reinforce customer service, and to suggest effective ways on increasing the effectiveness of the proposed Home stay. In this study, only Chinese tourists were focused, and difference among various types of accomodations(e. g. guest house, youth hostel) were not considered.

목차

ABSTRACT
 Ⅰ. 서론
 II. 이론적 배경
  1. 외국인 관광 도시 민박업
  2. 이미지
  3. 지각된 품질
  4. 지각된 가치
  5. 태도
 Ⅲ. 연구설계
  1. 가설과 연구모형의 설정
  2. 변수의 조작적 정의와 설문의 구성
  3. 자료수집과 분석방법
 Ⅳ. 분석결과
  1. 표본의 일반적 특성
  2. 신뢰도와 타당성 검증
  3. 확인적 요인분석 결과
  4. 상관관계 분석
  5. 연구모형의 적합도와 가설검증
 Ⅴ. 결론
 참고문헌

키워드

저자

• 신강현 [ Kanghyun Shin | 남서울대학교 호텔경영학과 교수 ]

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  관광경영연구 [Journal of Tourism Management Research]

• 간기

  연7회

• pISSN

  2092-528X

• 수록기간

  1997~2021

• 십진분류

  KDC 326 DDC 338