Earticle

초록

영어

Following the increasing in the global market, design has emerged in the business as a major strategic factor which multiplies the value-added of product. Recognizing that design can enhance national competitiveness, governments of a few developed countries have given significant support to design industry. Methods of design management are sought through the roles to create company values and carry out value creation of future customers. In the macro aspects, the first level of customers in design management are companies and the business value creation based on the prediction of environment change. Competition elements of business are eliminated differentiated positioning is attained through this process. Consequently, value chain is formed between companies. The position of design management in the industry must advance form a single specialized field in the company management to a new field of industry in the new business environment. Design management begins by broadening of designer's spectrum at the management level of the company. Design management will extend designer's creativity and innovative ideas to the differentiated base of future business. In order to foresee and regulate the direction and methods of the change in the design management. this theses studied conceptually the key success factors ( design strategy) of design management through empirical study and theoretical survey.

목차

Ⅰ. 서론
 Ⅱ. 이론적 배경
  1. 기업 경영전략에서 디자인경영의 역할과 가치
  2. 기업 경영전략과 디자인 전략의 관계성
  3. 디자인 경영의 성과측정
 Ⅲ. 연구모형 및 연구방법
  1. 연구모형
  2. 변수의 측정
  3. 조사대상 및 분석방법
 Ⅳ. 연구결과
  1. 측정도구의 타당성 및 신뢰성
  2. 전략유형의 분류
  3. 전략유형에 따른 경영성과
 Ⅴ. 결론
 참고문헌
 ABSTRACT

저자

• 李載植 [ 이재식 | 숭의여자대학 경영학과 ]

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  기업경영연구 [Korean Corporation Management Review]

• 간기

  격월간

• pISSN

  1229-957X

• 수록기간

  1994~2026

• 등재여부

  KCI 등재

• 십진분류

  KDC 325 DDC 658