Earticle

초록

영어

Modern enterprises, fundamental conditions for its maintenance and growth lie in selling, and in particular, their managerial strategies begin at forecasting sales potential in term of quantities, qualities and timing. Thus, the establishment of methodological model in demand forecasting constitutes a basis for scientific management. Demand forecasting consists of a preparatory procedure and a regular procedure. There are three steps to be taken in a preparatory procedure of demand forecasting. First, a demand analysis should be made on the basis of knowledges and data involved in the relationship between the demand and its determining elements. Second, market structure and the developing processes of its scale should be analized through necessary data and with abundant insights on the future. Third, a forecasting plan should be established for the sake of main forecasting process of demand. There are also three steps to be taken in a regular procedure of demand forecasting for decision making. First, information be provided and classified by internal and external data. Second, information classification be made by moving average, summation and seasonal adjustment modle. Finally information interpretations be made. Therefore, a rational decision making for demand forecasting can be made with this result stemmed from such mathematical information interpretations.

목차

I. 序論
 II. 多重回歸推짧의 槪念
  1. 多重回歸의 定義
  2. 多重回歸推論에 의한 需要의 動因
  3. 情報의 수집 및 처리
 III. 多基準 寬思決定에 의한 理惠的 代案
  1. 多目的 意思決定
  2. 統計資料와 解析技法에 의한 理想的 代案
 IV. 結論
 參考文獻
 Abstract

저자

• 황말동 [ Mal Dong Hwang | 경남대학교 경영학과 교수 ]

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  기업경영연구 [Korean Corporation Management Review]

• 간기

  격월간

• pISSN

  1229-957X

• 수록기간

  1994~2025

• 등재여부

  KCI 등재

• 십진분류

  KDC 325 DDC 658