Earticle

초록

영어

Recognizing that they cannot take a competitive edge over their rivals in the market by selling products for profit, manufacturing companies are making active use of servitization to combine products with service to generate new profit. Previous studies on servitization are, however, limited to the case study of big corporations with capital, which means that their cases put limits on benchmarking by SMEs. This study set out to observe the process of servitization through the analysis of SME cases and conduct quantitative and qualitative analysis of servitization at SMEs, thus figuring the characteristics and strategic implications of their servitization. Analyzed in the study were five companies, which include Kyungdong Navien, iloom, Aurora World, Epik System, and Golfzon. Their case analysis results indicate that SMEs should pursue the following servitization strategies: first, they should contemplate over the organic fusion of service and product since the amount of service is not proportionate to the quality of servitization; secondly, they should base their servitization on their core technologies and products; and finally, they should generate profit with a comprehensive strategy to create a competitive edge through servitization and enter the global markets.

목차

I. 서론
 II. 이론적 배경
 III. 연구 수행방법
 IV. 서비타이제이션 사례연구
 V. 결론
 참고문헌
 Abstract

키워드

저자

• 박선영 [ Sun Young Park | 교수, 건국대학교 경영대학 기술경영학과 ]
• 임광선 [ Lim Kwang Sun | 책임 연구원, 한국정보통신연구원 ]
• 황성욱 [ Hwang, Sung-Wook | 연구원, 건국대학교 대학원 기술경영학과 ] 교신저자

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  한국창업학회지 [Journal of the Korean Entrepreneurship Socieity]

• 간기

  격월간

• pISSN

  2092-8068

• 수록기간

  2006~2026

• 등재여부

  KCI 등재

• 십진분류

  KDC 325 DDC 658