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창업 벤처기업의 제품 경쟁력 향상을 위한 집중개선요소 도출에 관한 연구 : A사의 Digital X-ray 제품을 중심으로
A Study on Derivation of Concentration Improvement Factors to Improve Product Competitiveness of Start-up Venture Companies : Focusing on Digital X-ray Products of Company A
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- 발행기관
- 한국창업학회 바로가기
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- 간행물
- 한국창업학회지 KCI 등재 바로가기
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- 통권
- 제11권 제4호 (2016.12)바로가기
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- 페이지
- pp.239-265
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- 저자
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- 언어
- 한국어(KOR)
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- URL
- https://www.earticle.net/Article/A293826
※ 원문제공기관과의 협약기간이 종료되어 열람이 제한될 수 있습니다.
원문정보
초록
- 영어
- Recently, the start-up venture company A, which manufactures and sells digital X-ray, has become more severe in its business environment due to the increase in new entrants and intensified price competition. and new competition strategies are required. Thus, in this research, we investigated the degree of customer satisfaction of A company’s products currently on sale and the importance for decision making of purchase, and derived resonable concentration improvement factors. This study progressed to three steps. First, Step Ⅰ extracted a suggestion through an analysis of internal and external environments, and presented strategic directions. In Step Ⅱ, a questionnaire evaluation factor was selected through prior documents and deep interviews, and we carried out an empirical investigation. Since then, the degree of importance and satisfaction are calculated based on the collected questionnaire results, and concentration improvement factors were derived through quadrant analysis. Finally Step Ⅲ presented detailed implementation tasks of the derived improvement factors. As a result of the research, No.2(reliability) and No.5(battery capacity) are top priority factors to be improved. Therefore, as a detailed implementation task of No.2, design improvement must precede from the development stage toughness design and FMEA(Failure Mode and Effect Analysis) for improving reliability. In addition, No.5 presented a plan to extend the use time to improve consumption strategies, such as changing circuits, changing parts, and changing driving algorithms, while maintaining existing batteries. In this study, we gained more accurate understanding of users’ needs by deriving improvements and supplements that can be applied to practice using Kano model. And this will be useful as a tool to drive the attractive needs in initial stage of planning new product development in the future study.
목차
Ⅰ. 서론
Ⅱ. 환경 분석
Ⅲ. 실증 연구
Ⅳ. 결론 및 제언
참고문헌
Abstract
키워드
ISA(Importance Satisfaction Analysis) Kano Model Concentration Improvement Factors저자
간행물 정보
발행기관
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- 발행기관명
- 한국창업학회 [The Korea Enterpreneurship Society]
- 설립연도
- 2006
- 분야
- 사회과학>경영학
- 소개
- 한국창업학회는 기업가정신, 사회적기업가정신, 조직기업가정신, 국제․지역창업, 기술창업, 문화창업, 비영리창업, 여성창업, 소상공․자영업창업, 중소벤처창업, 창업경영, 창업교육, 창업지원정책, 창업컨설팅, 가족기업, 사회적기업, 벤처캐피탈 등 창업학 및 이와 관련되는 학문의 연구와 적용을 통하여 한국창업학의 발전과 창업정책개발, 국가경제 및 기업의 성장 발전에 기여하며, 회원 상호간의 학술교류와 친목 도모를 목적으로 한다.
간행물
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- 간행물명
- 한국창업학회지 [Journal of the Korean Entrepreneurship Socieity]
- 간기
- 격월간
- pISSN
- 2092-8068
- 수록기간
- 2006~2026
- 등재여부
- KCI 등재
- 십진분류
- KDC 325 DDC 658
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