Earticle

초록

영어

Smartphones optimized for the mobile Internet environment are shaking the media ecosystem. News has also emerged as a new way of producing and distributing news based on mobile, and in particular, especially the use of applications to receive news. This study focuses on smartphone news applications as a new form of using news. The purpose of this study is to investigate the effect of smartphone news application usage motivation and news value evaluating on the satisfaction and usage intention of news application. As for the motives of smartphone news viewing, five factors were constructed: participation seeking, rest seeking, information seeking, active seeking, habitual viewing. News value appeared as three factors: reliability value, diversity value, understand ability value. The motivation for smartphone news use has a statistically significant effect on the satisfaction and the intention of continuous use. In addition, the news value of smartphone has a statistically significant effect on satisfaction and the intention of continuous use. These findings will help guide smartphone news application development and contribute substantially to the commercial growth of smartphone news applications.

목차

Ⅰ. 서론
 Ⅱ. 이론적 배경
 Ⅲ. 연구의 설계
 Ⅳ. 연구결과 및 분석
 Ⅴ. 결론 및 제언
 참고문헌
 Abstract

키워드

저자

• 고광철 [ Go, Gwang-Chul | 박사과정, 호서대학교 벤처대학원 벤처경영학과 ]
• 하규수 [ Ha, Kyu-Soo | 교수, 호서대학교 벤처대학원 벤처경영학과 ]

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  한국창업학회지 [Journal of the Korean Entrepreneurship Socieity]

• 간기

  격월간

• pISSN

  2092-8068

• 수록기간

  2006~2026

• 등재여부

  KCI 등재

• 십진분류

  KDC 325 DDC 658